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Nº de artículo:
42389216
Global Marketing
90% of respondents would recommend this to a friend
Nº de artículo:
42389216
BOB 1111
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Global Marketing focuses on getting to the point faster, recognizing the need to address both the forces of globalization and those of localization.
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What Stands Out
Comprehensive Insights
Offers in-depth analysis of global marketing strategies, trends, and case studies, enabling readers to understand diverse markets and consumer behavior effectively.
Latest Trends
Incorporates recent developments and case studies from top international brands, ensuring relevance and practicality in modern marketing scenarios.
Academic Approach
Designed for both students and professionals, blending theoretical frameworks with real-world applications, enhancing learning and practical understanding of global marketing.
Detalles de producto
| Publisher | Routledge |
| Publication date | July 28, 2015 |
| Edition | 4th |
| Language | English |
| Print length | 598 pages |
| ISBN-10 | 0765642956 |
| ISBN-13 | 978-0765642950 |
| Item Weight | 3.6 pounds (1.63 kg) |
| Dimensions | 8.5 x 1.25 x 10.5 inches (21.6 x 3.2 x 26.7 cm) |
Who Should Buy?
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Marketing Students
Provides comprehensive knowledge on global marketing principles for academic courses and real-world applications in marketing studies.
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Business Professionals
Enhances understanding of international market dynamics, beneficial for professionals aiming to expand their businesses globally.
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Marketing Educators
Serves as an excellent resource for instructors teaching global marketing concepts and strategies in higher education.
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Beginner Marketers
May be too advanced for those new to marketing, lacking foundational knowledge needed to fully grasp the content.
DESCRIPCIÓN DEL PRODUCTO
Global Marketing
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Preguntas y respuestas de los clientes
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Pregunta:
What is the main focus of Global Marketing 4th Edition?
Respuesta: The book focuses on key concepts of global marketing and the importance of integrating global and local strategies. -
Pregunta:
How does this edition differ from previous ones?
Respuesta: This edition is shorter, more concise, and emphasizes often-overlooked topics in global marketing. -
Pregunta:
Is this textbook suitable for both students and instructors?
Respuesta: Yes, it has received positive feedback from both students and instructors for its clear and accessible writing style.
Global Editorial Review
**** The "Global Marketing 4th Edition" serves as a practical resource, particularly for students and professionals looking to understand the fundamentals of global marketing. Users have highlighted the book's usefulness for academic endeavors, especially in MBA programs, where it provides essential insights into global marketing strategies and concepts. While many readers found the content effective for learning, there is a Consensus that the text requires an update to reflect more recent developments in the rapidly evolving landscape of global marketing. Users appreciated the affordability and the overall condition of the book upon receipt, emphasizing that it met their academic needs adequately. However, some pointed out a few drawbacks, such as repetitive components and a text structure that can be visually unappealing, with uneven kerning and poorly formatted figures. Additionally, the reading experience has been described as somewhat dry, which might detract from engagement for some readers. Despite its shortcomings, the book offers valuable content that enables readers to extract information for various applications, including comparative studies beyond traditional business contexts. However, the usability of the digital version was also called into question, with users noting difficulties in navigating and searching for specific content. Overall, users suggest this book is a worthwhile investment for those needing foundational knowledge in global marketing, provided they are willing to overlook some formatting and content recency issues. **
Customer Reviews & Ratings
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ventajas
- Useful for MBA courses and academic studies.
- Affordable and in good condition for many users.
- Covers fundamental aspects of global marketing effectively.
Contras
- Needs updates to reflect recent developments in the field.
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características y beneficios
- Concise textbook that focuses on key concepts of global marketing.
- Addresses both globalization and localization strategies.
- Covers competitive rise of China's state-owned enterprises.
- Includes often-overlooked markets such as Africa and Latin America.
- Contains real-life examples and case studies for practical understanding.
- Student-friendly style praised by students and instructors alike.
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